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Top 6: October 26th 2022
Outdoor

Channel 4 / Somewhere Boy: Somewhere Boy, 1

Top 6: October 26th 2022
An attention-grabbing billboard stunt by Channel 4’s award winning in-house creative team has brought the broadcaster’s newest drama Somewhere Boy to life. The outdoor campaign by 4creative has portrayed the series by physically boarding up an out of home site to hide the hero of Somewhere Boy behind a real lattice of wooden planks, complete with nine inch nails. Installed on Wednesday last week in a site between the Bullring and New Street Station in Birmingham city centre, the motion billboard has changed day by day to gradually reveal Danny who can be seen cautiously looking out at the world through gaps in a boarded up window. 4creative has worked with Talon, Grand Visual and Ocean on the project, with media planning and buying by OMD. Channel 4’s compelling eight part drama Somewhere Boy tells the story of Danny who has spent his whole life inside a house in the middle of nowhere, convinced by his Dad that the world outside is full of monsters waiting to take him away, just like they took his Mum. For eighteen years Danny and his Dad stayed in, cocooned from the world. Until one day Danny has to leave the house and everything he’s ever known explodes in an instant, and he has to come to terms with a world he never knew existed. Commuters passing the special build in Birmingham could catch glimpses of the central character Danny peering out with a mix of fear and curiosity. Day by day he gradually became more visible as planks were removed overnight, until the full reveal yesterday (Sunday 16 October), the day of the first episode going out on Channel 4 and all episodes being made available on All 4.
Credits Other credits

Senior Project Manager: Olivia Jones

Head of Design: Rob Boon

Senior Designer: Tristan Cluett

Managing Director: Katie Jackson

Head of Production: Esther Pilgerstorfer

Production Manager: Hope Sutherland

Production Assistant: Awais Irfan

Amber Kirby – Director of Marketing

Laura Ward-Smith – Head of Marketing

Laura Bedford – Marketing Lead

Victoria Cheng – Marketing Executive

Photographer: Alex Telfer c/o Peter Bailey

Production Team c/o Peter Bailey:

Photographer’s Agent: Tom Wade

Producer: Luisa Vasques

Retoucher: Barry Craig

Post Production (motion): Lucky Cat

Art Director: Dawn Weller/Simon Medhurst

Hair & Make Up: Sienna Powloski

Wardrobe: Anousha Mishtry

Account Director, Grand Visual – Ben Gardiner

Producer, Grand Visual – Scott Brock

Planner, Talon – Emily Gates

Creative Solutions Snr Manager, Ocean Outdoor – Xavier Keenan

Project Manager, Ocean Outdoor – Catherine Stroud

Account Manager, Ocean Outdoor – Billy Jenner

Associate Media Director, OMD – Sinead Egan

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