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Top 6: October 19th 2022
Outdoor
Bubble: Kiwi Head
Top 6: October 19th 2022
London tech startup and the UK’s biggest on-demand childcare platform, Bubble, has teamed up with Creature London to launch its biggest ever marketing campaign. Bubble’s app lets parents discover, book and pay for flexible childcare on-demand. More than 2 million hours of childcare have been requested on its platform since launch, with over 200,000 users joining predominantly via word of mouth. Creature London were tasked with helping bring Bubble to the mainstream market, developing an out of home campaign that would celebrate and bring to life the company’s mission of helping parents ‘be all they need to be’. The campaign, 'We’re more than how our kids see us’, playfully draws on the age-old reality for many parents: that once we become one, our other, original self can quickly become forgotten. Certainly by our children, who struggle to comprehend that mum and dad have ambitions, passions and commitments that don’t involve them, and a life that existed long before they came along. In the posters, going live on the tube, billboard, and digital displays across the capital, we show the duality of being a professional parent by sharing pictures of mums and dads drawn by their children, while witty copy contrasts the two worlds of work and home. Hand drawn designs on a fridge draws immediate warmth and inspiration, values that are at the heart of the Bubble brand, making it the perfect creative vehicle to deliver this consequential topic.
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