McDonalds: nUGGies

In collaboration with Creator Studios, we designed and launched nUGGies, a new winter comfort staple that combines McDonalds Chicken McNuggets and Ugg boots.We launched nUGGies with a teaser campaign across Instagram, Facebook, and TikTok.Macca’s fans were directed to the official Nuggies website for the chance to win a free pair of the limited edition Nuggies, the colour and texture of which replicates McDonald’s iconic Chicken McNuggets.

Each pair snugly delivered in a large-scale Macca’s sauce tub, perfectly replicating the real thing, across three colourways inspired by classic sauce flavours: Sweet & Sour, Aioli, and Spicy Mayo.