As most Australians would know a 'Cricket Tragic' is a term that describes the fanatics of the game. They know everything about the sport, from player's batting averages to the … read moremiddle name of players from the 90's. Equally, with Domain's obsessive in depth knowledge of the world of property, they definitely fall into the camp of being what you could only call 'Property Tragics'. So during Domain's sponsorship of the Test Cricket, they decided to start acting that way by using any opportunity to talk about property no matter what the circumstances, even when its not considered appropriate - they simply can't help themselves.
This behaviour is well demonstrated in a series of specially created 'Player Profile' TV commercials that will run nationally throughout the summer of cricket. What begins as something sports fans have all seen before - quickly veers off in a very real estate direction, taking both the viewer and players who are being described - a bit by surprise.
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