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Kayo Sports: Voicemail
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Kayo Sports has revealed its new brand campaign, ‘Sport Lives Here,’ showcasing the sports streaming platform’s unrivalled sports offering and featuring some of Australia’s biggest sports stars, coaches and commentators, including Dustin Martin, Luke Keary, Ellyse Perry, Cam Waters, and more. The campaign, created in partnership with Special Group Australia, shows what life would be like if Australia’s biggest sports stars lived together, as they do on the Kayo platform offering over 50 sports in the one place. The result being a house where Anthony Hudson commentates Dustin Martin’s every move and some of Australia’s best athletes tackle the challenge of furniture assembly. ‘Sport Lives Here’ will run nationally across TV, OOH, Press, Radio, Social and Digital and aims to reinforce the unrivalled depth and breadth of sport on Kayo. The campaign will launch with two hero TV spots, “Commentary” and “Voicemail,” with other spots like “Grocery Run” running across Social and Digital channels, tapping into the relevance of specific sports.
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