Sunscreen? Sushi? Yep. WD-40? Sure. A self-slicing cucumber for Kendall Jenner? Not so much. Uber Eats has enlisted the help of the world’s most high profile matriarch, Kris Jenner, … read moreher supermodel daughter Kendall, and three iconic Aussies, to announce that Australians can now get almost anything on Uber Eats… well, almost, almost anything. The new brand platform was created by Special in collaboration with Hello Social and MediaCom. With the iconic brand recently expanding its delivery offering to include food, groceries, alcohol and more, the new brand platform ‘Get almost almost anything’ seeks to herald this whilst making it very clear that there are still some things they just can’t deliver. After all, anything is a really tall order, not to mention it can’t all fit in one of their iconic bags. The campaign takes a refreshingly honest approach, highlighting that while you can get a lot of things on Uber Eats now, you can’t get everything. True to form, the brand leverages an unusual cohort of celebrities in surprisingly self-deprecating ways to dramatise this fact. The campaign launches with a 60 second film showing people from all over discussing and discovering what they can and can’t get on Uber Eats. The spot stars overwhelmed new parents, sunburnt Brits, a man with a very dodgy moustache, as well as a host of diverse cultural icons such as Kendall and Kris, Abbie Chatfield, Shannon Noll and Mark Philippoussis to drive the point home. The bold and self-deprecating admissions about Uber Eats’ incomplete offering continue in a series of 15 second ads, social films, and OOH that feature lengthy disclaimers listing almost all of the things Uber Eats can’t deliver, just so Australians will be almost entirely clear what’s possible.
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