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Getting kids ready for bed can be challenging at the best of times. As part of the launch of their new kids sheets and bedding, Bonds created a tool for parents and kids to make the bedtime routine a bit more fun.In troducing the SnooZoo: a bunch of playful AR animals here to help your little cubs get ready for bed. Each sheet in the Bonds range unlocks a guided augmented reality experience with magical AR animals that roar to life to help with an interactive bedtime routine.
Agency: Special
From 'dancing your sillies out' with a pink Leopard, to a Dino-snore reading you a bedtime story, the app is designed for kids and parents to engage in playful tasks with the aim of getting the characters to bed, encouraging kids to put down the device and not to touch it, otherwise they’ll wake their bedtime pal.
Credits
Other credits
Client: Bonds Australia
Head of Marketing: Kelly McBride
Marketing Manager: Kedda Ghazarian
Brand Manager: Amanda Varbaro
Creative Agency: Special Australia
Founding Partners: Lindsey Evans & Cade Heyde
Strategy Partner: Rebecca Stambanis
Senior Strategist: Lucy Cochran
CCO & Partners: Julian Schreiber & Tom Martin
Creative Directors: Sian Binder & Lea Egan
ACDs/Creatives: Peter Cvetkovski & Adam Ferrie
Design Director: Keir Vaughan
Designer: Bella Plush
Digital Director: James Simmons
Digital Producer: Shivangi Prabhavalkar & Stacey Szabo
Creative Technologist: Laurant Marcus
General Manager: Paige Prettyman
Team Lead: Georgia Newton
Business Manager: Phoebe Peralta & Timmi Tsapaliaris
Creative Services Manager: Leigh Cuda & Katia Billings
Senior Integrated Producer: Glen Mcleod
Production Coordinator: Fiona Dunn
Creative company: Buck
Executive Creative Director: Gareth O’Brien
Executive Producer: Erica Ford
Creative Technology Leads: Kirin Robinson & Charlie Whitney
Art Director: Kane Rowlingson
3D Supervisor: Elijah Akouri
Producer: Holly Dyroff & Jordan Howes
Storyboarding: Glen Miralles, James Boorman, Lara Lee, Scarlett Starling
Design: Glen Miralles, James Boorman, Kane Rowlingson, Lara Lee, Scarlett Starling
Creative Technology: Justin Taylor & Richard Eakin
3D Lead: Tim Krakowiak
Modeling: Bryce Pemberton & Tim Krakowiak
Look Development: Albert Lee & Bryce Pemberton
Rigging: Bryce Pemberton, Ernesto Ruiz Velasco, Jordan Levitt & Juan Carlos Barraza Mendoza
3D Character Animation: Josh Baum, Lawrence Wong
Lighting: Bryce Pemberton
Compositing: Bryce Pemberton, Chuong Vu & Corin Sadlier
Production Company: Photoplay
Director: Sarah Adamson
Executive Producer: Alison Lydiard
Producer: Belinda Blooman
Director of Photography: Oliver Rose
Post Production House: Studio Pancho
Offline & Online Editor: Patrick Salter
Sound: Bang Bang Studios
Photographer: Sarah Adamson
Retouching: Visual Thing
Media agency: OMD
Business Director: Laura Nathan
Strategist: Susie Wall
Account Director: Camilla Wallace
Account Manager: Michael Gregory
Account Executive: Amy Hallinan
Trading Director: Sam Hey
Trading Manager: Tilly Johnstone
Trader: Spencer Egan-Tanner
Programmatic Trader: Luke Jervis
Media Assistant: Kailam Dirckze
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