TV ad: Bonds: Cheer Bleeders

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Bonds and Special Group Australia have launched Bonds' latest Bloody Comfy Period Undies campaign, 'Cheer Bleeders' featuring a specially created cheer team dedicated to making all Australians who menstruate feel more empowered before, after and during their period.

Category Cosmetics & toiletries
Client Bonds
Agency Special
Production Revolver
Country Australia
Uploaded 19 July, 2021

Credits

Director
Leilani Croucher
Chief Creative Officer
Julian Schreiber
Chief Creative Officer
Tom Martin
Creative Director
Luke Thompson
Creative Director
Toby Moore
Creative
Cat Williams
Creative
Jessica Roberts
Producer
Alexandra Taussig
Executive Producer
Michael Ritchie
Executive Producer
Pip Smart
Business Director
Emma Salmon
DoP
Sam Chiplin
Managing Director
Michael Ritchie
Designer
Maggie Webster
General Manager
Paige Prettyman
Chief Executive Officer
Lindsey Evans
Managing Director
Cade Heyde
Senior Integrated Producer
Sophie Simmons
Business Manager
Timmi Tsapaliaris
Strategy Partner
Rebecca Stambanis

Other credits

Client: Bonds Australia

Head of Marketing: Kelly McBride

Marketing Manager: Kedda Ghazarian

Brand Manager: Amanda Varbaro

Post Production House: Glue Society

Offline Editor: Scott Stirling

Colourist: Scott Stirling

Online Editor: Viv Baker

Music + Sound: Otis Studios

Stills

Photographer: Alexandrena Parker

Retouching: Visual Thing

Media agency: OMD

Business Director: Laura Nathan

Strategist: Susie Wall

Account Director: Camilla Wallace

Account Manager: Michael Gregory

Account Executive: Liam Breust

Trading Director: Sam Hey

Trader: Sabrina Ranasinghe

Programmatic Trader: Luke Jervis

Bonds: Cheer Bleeders

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Bonds: Cheer Bleeders

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