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Uber Eats: Mum's Calling
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Uber Eats has recruited comedian and creator of Borat, Sacha Baron Cohen, alongside Australian tennis icons world number one Ash Barty and Nick Kyrios to feature in this year’s Australian Open campaign, ‘Tonight, I’ll Be Eating for Love’. Created with Special Group Australia, ‘Tonight I’ll Be Eating for Love’ is centred on an entirely new character created by Cohen, a Rogue Umpire, who is constantly sabotaging the game in order to maintain love on the scoreboard during tennis matches featuring Barty and Kyrios. While the Rogue Umpire (Cohen) tries to keep love on the scoreboard Uber Eats will post a promo code on their Instagram to unlock free menu items at selected restaurant partners every time the point score is love during the Australian Open. When there is no longer love in the point score, the code disappears. Throughout the tournament there will be thousands of opportunities to win free menu items (delivery fee still applies). This is the third Australian Open campaign Uber Eats and Special Group have created. It follows last year’s takeover which featured Sharon Strzelecki from ‘Kath and Kim’ fame alongside sporting icon Serena Williams, and a host of other famous tennis faces including Kyrgios.
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