The Gray Man sees 'good guy' Sierra Six (Ryan Gosling) face off with 'bad guy' Lloyd Hansen (Chris Evans) in a non-stop battle of strength, intelligence, wit, and most importantly, … read morekiller facial hair. So, to promote Netflix's latest spy thriller we pitted good and bad against one another by opening Good Guy Goatees and Bad Bro Mo Barber Shops. Two film-themed barber stores, placed side-by-side, each only offering one look each. The rugged stubble of Sierra Six (Ryan Gosling) or the trash stache of Lloyd Hannsen (Chris Evans).
Agency: Special
Patrons could get the killer look of their choice while being unsuspectingly thrown into the world of The Gray Man through immersive theatre and dramatic sound design.
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