Interactive ad: Uber Eats: The Carrots Ending

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Choose Your Own AO

With Uber Eats now offering grocery delivery, audiences now have more choice than ever before. To bring this power of choice to life Uber Eats’ empowered viewers with the ultimate choice- the power to choose how our commercials ended.

“Choose your own AO” features tournament stars Ash Barty, Nick Kyrgios and Todd Woodbridge in a series of films that each propose three alternate endings. In order to see how the stories unfold, viewers must have their phones ready and scan the QR code to see the highly entertaining and very surprising ending of their choice. An online media buy, supporting the broadcast campaign, also sees placements that have been purposefully selected to empower viewers to choose their preferred ending.

Category Other
Client Uber Eats Australia
Agency Special
Production Scoundrel
Country Australia
Uploaded 1 February, 2022

Credits

Director
James Dive
Chief Creative Officer
Tom Martin
Chief Creative Officer
Julian Schreiber
Creative Director
Max McKeon
Creative Director
Sarah Parris
Creative Director
Jade Manning
Creative Director
Vince Osmond
Producer
Jules Shelton
Art Director
Jessica Roberts
Copywriter
Cat Williams
Executive Producer
wendy gillies
Executive Producer
Adrian Shapiro
Executive Producer
Michael Gie
Business Director
liam walker
Sound
Rumble Studios
Sound Engineer
Tone Aston
Sound Engineer
Cam Milne
DoP
Danny Ruhlman
Post production
THE EDITORS
Digital Producer
Stacey Szabo
Editor
Stu Morley
Editor
Mark Burnett
Photographer
Sean Izzard
Chief Executive Officer
Lindsey Evans
Chief Executive Officer
Cade Heyde
Creative Technologist
Laurent Marcus
Music + Sound Production
Adam Moses
Colourist
Andy Clarkson
Photography Production
The Pool collective
Client
Uber Eats
Business Manager
Maddie Armstrong

Other credits

SENIOR DIRECTOR, HEAD OF APAC MARKETING: Lucinda Barlow

MARKETING DIRECTOR ANZ: Andy Morley

HEAD OF MARKETING UBER EATS ANZ: David Griffiths

CULTURE LEAD: Josh Pickstone

BRAND LEAD: Channa Goonasekara

COMMUNICATIONS LEAD: Nick Vindin

ANZ MEDIA LEAD: Louisa Chu

APAC STRATEGY LEAD: Ally Doube

APAC SOCIAL LEAD: Isaac Lai

UBER EATS GLOBAL CREATIVE DIRECTOR: Viktor Jacobsson

HEAD OF BUSINESS MANAGEMENT: Tori Lopez

GROUP STRATEGY DIRECTOR: Celia Garforth

SENIOR STRATEGIST : Kellie Box

HEAD OF FILM PRODUCTION: Sevda Cemo

INTEGRATED PRODUCER: Stephanie Wilkinson

STILLS PRODUCERS: Sonia Ebrington & Emily Willis

CASTING DIRECTOR: Emily Stewart

SOCIAL LEAD: Lachlan Stewart

SOCIAL SPECIALIST: Sarah Mckie

CASTING:

Sydney – Leon @ i4casting

Brisbane – Michelle @ Ben Parkinson Casting

HEAD OF PRODUCTION: Liv Reddy

REACTIVE CONTENT AND COMMUNITY MANAGEMENT: Hello Social

MANAGING DIRECTOR: Sam Kelly

DIRECTOR OF CX / CLIENT LEAD: Maddie Marovino

MEDIA AGENCY: Mediacom

GROUP CLIENT DIRECTOR: Lynsey Mogridge

ASSOCIATE INVESTMENT DIRECTOR: Patrick Fakiye

Uber Eats: The Carrots Ending

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