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Bonds is what Australians wear throughout their lives. To remind the nation of the uniquely beloved place the brand holds across all ages and demographics, Bonds has launched a new brand platform: 'As worn by us’.
For OOH we captured over 100 photographic portraits of Australians wearing Bonds at every year of life from ages 0 to 100. A large-scale installation at Melbourne’s Parliament Station saw all the portraits presented together. Another reminder that no matter our differences Australians all have Bonds in common.
Credits
Other credits
Agency:
Special Australia
Partner/CEO: Lindsey Evans
Partner/CSO: Bec Stambanis
Head of Strategy: Nathan Rogers
Strategist: Laura Wiseman
Creative: Alexandra Antoniou
Team Lead: Georgia Newton
Business Director: Marnie Dunn
Business Manager: Ayesha Kithulegoda
Head of Film & Content Production: Sophie Simmons
Lead Producer: Charlotte Wren
Design Director: Sabine Schwarz
Designer: Sarah Ristevski
PRODUCTION –
FILM PRODUCTION
Production Company: Wildebeest
Cinematographer: Edward Goldner
Additional Photography: Levin Mundinger
Managing Director: Jarred Osborn
Executive Producer: Josie Baynes
Producer: Rachael Morrow
Digital Assistant: Darcy Scales
Stylist: Bridgette Hungerford
CASTING
Casting Company: Studio P
Casting Director: Peta Dermatis
POST PRODUCTION
Editor: Stewart Arnott
Colourist: Wade Odlum & James Graham, Alter Ego Post
Colour Assistant: Daniel Saavedra, Alter Ego Post
Producer: Spencer Butt, Alter Ego
Post
Online Production: Manimal
Post
Online Operators: Denzil Heeger & Ryan Brett, Manimal Post
Post
Producers: Hannah Byrnand & Rachael Vowles, Manimal Post
Photography Retouching: Visual Thing
SOUND PRODUCTION
Sound House: Rumble Studios
Executive Producer: Michael Gie
Producer: Bec Ivanov
Sound Engineers: Sean Wilkinson
MEDIA
OMD Australia
BONDS
General Manager, Marketing: Kelly McBride
Head of Marketing: Kedda Ghazarian
Brand Manager: Edwina Moller
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