Bonds is what Australians wear throughout their lives. To remind the nation of the uniquely beloved place the brand holds across all ages and demographics, Bonds has launched a new brand platform: 'As worn by us’.
For OOH we captured over 100 photographic portraits of Australians wearing Bonds at every year of life from ages 0 to 100. A large-scale installation at Melbourne’s Parliament Station saw all the portraits presented together. Another reminder that no matter our differences Australians all have Bonds in common.
