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Web Film
Voluntary Assisted Dying: Stop The Horror
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To urge politicians and voters to let the new Voluntary Assisted Dying law pass through Victorian parliament this year, Cummins&Partners with Revolver/Will’O Rourke’s acclaimed director Justin Kurzel have developed a shocking film project called ‘Stop The Horror’. The film depicts the horrifying reality of the last days of terminally ill patient, Greg Sims. Viewers whilst watching the film are offered the opportunity to ‘stop the horror’ at anytime, thanks to a bespoke digital video player with a constantly available ‘stop’ button. When a user presses the ‘stop’ button, they leave the film and are instantly taken to a page that asks them to really stop the horror, by supporting the law that will be voted on in Victoria. Go to www.stopthehorror.com to view the campaign.
Executive Digital Producer - Celia Karl Related |
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