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Top 6: October 18th 2017
To urge politicians and voters to let the new Voluntary Assisted Dying law pass through Victorian parliament this year, Cummins&Partners, working with Revolver/Will O'Rourke's … read moreacclaimed director Justin Kurzel (Snowtown, Assassin's Creed), have developed a project called 'Stop The Horror'. Promoted initially in PR and social media as the release of a new horror film by Kurzel, the project, in reality, allows people to witness the true story of the grim last days of terminally ill patient, Greg Sims. His story is told with brutal, gut-wrenching honesty; the intense moments of pain, emotional turmoil, despair and, at times, endless waiting, are all laid bare. As viewers watch these terrible events unfold, they are offered the opportunity to opt out at anytime, thanks to a bespoke digital player that allows you to press a button and immediately "Stop The Horror". When you press the button, you leave the film and are instantly taken to a webpage that asks you to really stop the horror by supporting the law.
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Credits
Other credits
Executive Digital Producer - Celia Karl
Digital Producer - James Tammesild
Digital Media Manager - Georgia Pedersen
Revolver/ Will O' Rourke:
MD / Executive Producer - Michael Ritchie
Executive Producer - Pip Smart
Producer - Serena Paull
Producer - Alex Kember
Edit House - Arc Edit
Editor - Peter Sciberras
Colour Grade - Be Colour
Colourist - Ben Eagleton
Sound Design & Mix - Sam Petty
PR - History Will Be Kind
Senior Account Director - Edwina Brook
Senior Account Manager - Niall Hughes
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