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Pepsi Max: Pepsi Max Tastes-Better Takeover
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PepsiCo, in partnership with Special Australia, kicked off their “(food) tastes better with Pepsi Max” campaign on International Burger Day (28 May) using the competition’s partners to make the point. Because burgers deserve to reach their full flavour potential.
The print featured a mosaic of restaurants that don’t offer Pepsi, in order to get Australian’s to rethink the unconcious ordering habits that could be holding their food back. The print accompanied other activity, including a Pepsi truck that was equipped with a full-sized road sign to match restaurant road signage which invaded the competition’s turf to bring the message right to the point of purchase. #TastesBetterWithPepsiMax
Client: Pepsi Max Related |
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