Top 6: June 14th 2023
PepsiCo, in partnership with Special Australia, kicked off their "(food) tastes better with Pepsi Max" campaign on International Burger Day (28 May) using the competition's partners
… read moreto make the point. Because burgers deserve to reach their full flavour potential.
The OOH featured a mosaic of restaurants that don’t offer Pepsi, in order to get Australian’s to rethink the unconcious ordering habits that could be holding thier food back.
The posters accompanied other activity, including a Pepsi truck that was equipped with a full-sized road sign to match restaurant road signage which invaded the competition’s turf to bring the message right to the point of purchase.
#TastesBetterWithPepsiMax
read less...Client: Pepsi Max
Vandita Pandey, Chief Marketing Officer ANZ, Snacks & Beverages
Susan Press, Head of Marketing Beverages
Tiana Handel, Marketing Manager
Candy Wong, Brand Manager
Judith Myers, Consumer Insights Planner
Production:
Production Company: Special Made
Photography: Daniel Mazzarella
Cinematography: David Guest
Camera Assistant: Jake Reeder
Offline Editor: Carissa Bolton
Online Editor: Jess Morgan
3D artist/retoucher: Nicko Mueller
Colorist: Augusto K. Junior
Finished Artist: Jen Bailey
Production Manager: Jo Messina
Art Dept: Emily Willis
Additional Photography:
Wellcom
Music:
Big Sync
Sound Design
Rumble Studio
Activation Partner:
Habitat
Media:
Trio/PhD
