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Top 6: June 14th 2023
Outdoor
Pepsi Max: Pepsi Max "Tastes-Better" Takeover
Top 6: June 14th 2023
PepsiCo, in partnership with Special Australia, kicked off their "(food) tastes better with Pepsi Max" campaign on International Burger Day (28 May) using the competition's partners to make the point. Because burgers deserve to reach their full flavour potential.
The OOH featured a mosaic of restaurants that don’t offer Pepsi, in order to get Australian’s to rethink the unconcious ordering habits that could be holding thier food back. The posters accompanied other activity, including a Pepsi truck that was equipped with a full-sized road sign to match restaurant road signage which invaded the competition’s turf to bring the message right to the point of purchase. #TastesBetterWithPepsiMax
Client: Pepsi Max RelatedAlso best this week |
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