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Top 6: June 14th 2023
The cumulative harm to health from every drink of alcohol is highlighted in a sobering new campaign live this week, developed by 303 MullenLowe for the Mental Health Commission and … read moreCancer Council WA.
Part of the ongoing Alcohol. Think Again public education initiative, the new ‘What’s Your Poison?’ campaign aims to raise awareness about how alcohol causes harm to health, regardless of how often or in what circumstances it’s consumed. It will run across TV, radio, OOH, digital, and social throughout WA from today for the next 12 months.
It is the first time a direct correlation between alcohol and poison has been made in an Alcohol. Think Again campaign, in an effort to drive home the message about harm to the target audience aged 25+.
The creative takes the common term 'what's your poison' as a central focus because it is such a familiar term known and used across different age groups.
read less...Executive Creative Director – Richard Berney
Art Director – Stephen Hansen
Copywriter – Zosia Kilpatrick
Head of Design – Alby Furfaro
Finished Artist – Suzanne Whoston
Head of Planning – John Linton
Senior Business Director – Holly Creasey
Business Executive – Devon Jackson
Head of Production – Johnathan Julius
Production Company: Beautiful Pictures
Director & Editor - Corrie Jones
Producer – Kate Downie
DoP – Patrick O’ Sullivan
Photographer - Duncan Wright
Digi Op / Photographer Assistant – Michael Tartaglia
Online & VFX - Last Pixel
Audio Post Production - Cue Sound
Sound Designer & Audio Engineer - Nick Gallagher
Casting - Megan Carpenter @ Toesox
Media – Ben McAuliffe and Matt Hollins, Initiative
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