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Top 6: June 7th 2023
PepsiCo, in partnership with Special Australia, quite literally took their message “(food) tastes better with Pepsi Max” to every major burger mecca on International Burger Day (28
… read moreMay), to challenge Australia’s ‘default cola’ order with food. Because burgers deserve better.
The series of stunts centred around a truck equipped with a full-sized road sign to match restaurant road signage that invaded the competition’s turf to break patrons’ unconscious ordering habits right at the point of purchase.
#TastesBetterWithPepsiMax
read less...Client: Pepsi Max
Vandita Pandey, Chief Marketing Officer ANZ, Snacks & Beverages
Susan Press, Head of Marketing Beverages
Tiana Handel, Marketing Manager
Candy Wong, Brand Manager
Judith Myers, Consumer Insights Planner
Production:
Production Company: Special Made
Cinematography: David Guest
Camera Assistant: Jake Reeder
Offline Editor: Carissa Bolton
Online Editor: Jess Morgan
3D artist/retoucher: Nicko Mueller
Colorist: Augusto K. Junior
Finished Artist: Jen Bailey
Production Manager: Jo Messina
Art Dept: Emily Willis
Music:
Big Sync
Sound Design
Rumble Studio
Activation Partner:
Habitat
Media:
Trio/PhD
