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Web Film
Pepsi Max: Tastes Better with Pepsi Max Takeover
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PepsiCo, in partnership with Special Australia, quite literally took their message “(food) tastes better with Pepsi Max” to every major burger mecca on International Burger Day (28 May), to challenge Australia’s ‘default cola’ order with food. Because burgers deserve better.
The series of stunts centred around a truck equipped with a full-sized road sign to match restaurant road signage that invaded the competition’s turf to break patrons’ unconscious ordering habits right at the point of purchase. #TastesBetterWithPepsiMax
Client: Pepsi Max Related |
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