The Finnish Long Drink: #pantsdrunkforcancer

PGA Tour vet Joel Dahmen and The Finnish Long Drink have come together for a stunt they hope will have golf fans everywhere taking their pants off - for a cause. Joel, a featured star on Netflix’s ‘Full Swing’ and testicular cancer survivor, has joined forces with The Long Drink to raise funds for cancer research and early screening services. In the effort, fans are asked to embrace kalsarikännit (or pants-drunk), the Finnish tradition of relaxing with a beer - without pants on. Fans who take a picture with the hashtag #pantsdrunkforcancer will be entered, and The Finnish Long Drink will donate $10 per post, up to $250,000 in funds towards the cause. Joel, who’s no stranger to good-natured antics (or pulling clothes off) is most known for taking his shirt off on the 16th green at 2022’s PGA Waste Management Phoenix Open. Serving as the stunts-person for this charity push deepens the brand’s connection to professional golf - PGA Tour star Rickie Fowler is an investor in the brand.