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'Bring on Wonderful' is part ambition, part mission statement, and part injection of some much-needed fun and optimism in Australian air travel. The campaign, created by Special … read moreAustralia, focuses on creating new flight experiences that uplift and Virgin Australia's diverse crew and passengers coming together to call for a more wonderful way to fly. The campaign includes cinema, TV, outdoor and digital, with messaging spanning brand as well as key proof points across Velocity Frequent Flyer, Virgin Australia Business Flyer, experience, value and service.
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Credits
Other credits
Virgin Australia Group
Libby Minogue – Chief Marketing Officer
Paul Jones – Chief Customer & Digital Officer
Erina Chapman – Brand Marketing Leader
Ali Dunn – General Manager, Customer Strategy & Insights
Alex Plummer, General Manager, Digital
Ange Grant, Head of Paid Media, Retail and Content
Tiffany Rowe, Retail & Revenue Growth Leader
Lauren Barripp, Brand Marketing Specialist
Matt Weston Green, Brand Marketing Advisor
Helen McEnery, Marketing Manager, SME
Matthew Ongarello, Head of Consumer PR & Social
Lauren Hunt, Consumer PR Manager
PHD
GROUP BUSINESS DIRECTOR – Erin Hudson
STRATEGIST – Remi Baker
BUSINESS DIRECTOR – Jeremy Hooper GROUP
DIGITAL DIRECTOR – Andie Potter
PLANNING DIRECTOR – Riya Thakerar
INVESTMENT MANAGER – Hugh Davidson
POST PRODUCTION – FIN DESIGN AND EFFECTS
COLOURIST – Matt Fezz
FLAME ARTIST – Mikey Brown
PRODUCER – Isabelle Howarth/Emily Newbould
MUSIC
ARTIST – El Plastico
PUBLISHER – Public Press
SOUND STUDIO – Rumble Studios
SOUND ENGINEER – Cam Milne
PHOTOGRAPHY – Pool Collective
PHOTOGRAPHERS – Ingvar Kenne & Sean Izzard
RETOUCHER – Mark Sterne & Visual Thing
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