PEPSICO: Chicken - Tastes OK

The ‘Tastes OK’ campaign is the latest iteration of the established Pepsi Max ‘Tastes Better’ brand platform. It highlights a design flaw that's been hiding in plain sight in the name of the brand's biggest competitor, reminding Australia that food tastes better with Pepsi Max.

The creative highlights the unfortunate comparative term ‘OK’ in the spelling of the competitor’s name and invites consumers to choose a better tasting partner for their favourite meal by ordering Pepsi Max.