 |
Top 6: April 20th 2022
Interactive
Uber Eats: Cow CodesTop 6: April 20th 2022
To launch Gelato Messina exclusively on Uber Eats, we turned to their exclusive gelato makers: putting jerseys on the jersey cows that produce the farm-fresh milk that goes into every creamy scoop of delicious Gelato Messina. Then, using Instagram Live, we streamed the cows direct from their free-roaming pastures. Each ethically-made jersey featured a unique promo code. Viewers had to quickly spot and redeem the codes as the cows wandered in and out of the live feed, and redeem the codes on the Uber Eats app for their share in over $350k in discounts and prizes.
Credits
Agency: Special
Client: Uber Eats Australia RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
