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Top 6: April 20th 2022
To launch Gelato Messina exclusively on Uber Eats, we turned to their exclusive gelato makers: putting jerseys on the jersey cows that produce the farm-fresh milk that goes into
… read moreevery creamy scoop of delicious Gelato Messina. Then, using Instagram Live, we streamed the cows direct from their free-roaming pastures. Each ethically-made jersey featured a unique promo code. Viewers had to quickly spot and redeem the codes as the cows wandered in and out of the live feed, and redeem the codes on the Uber Eats app for their share in over $350k in discounts and prizes.
Agency: Special
read less...Client: Uber Eats Australia
Marketing Director: Andy Morley
Head of Marketing: David Griffiths
Marketing Manager: Josh Pickstone
Creative Agency: Special Group Australia
Partner & Co-CEO: Cade Heyde & Lindsey Evans
Partner & Co-CCO: Tom Martin & Julian Schreiber
Associate Creative Directors: Adam Ferrie & Peter Cvetkovski
APAC Creative Directors: Max McKeon and Sarah Parris
Creatives: Matt Bladin & Phoebe Sloane
Head of Business Management: Tori Lopez
Business Director: Gill Last
Senior Strategist: Kellie Box
Social Lead: Lachlan Stewart
Social Media Specialist: Sarah Mckie
Designer: Bella Plush
Head of Film and Content Production: Sevda Cemo
Integrated Producer: Steph Wilkinson
Production Manager: Luke Coulson
DOP: David Guest
AC: Jake Reeder
Offline Editor: Scott Walmsley
Online Editor: Fraser Kelton
Colourist: Carve & Stitch
Sound: Smith & Western
