Uber Reserve: Tech Support

This creative shows why it pays to be prepared – and book a ride in advance for whenever you might need it.

Spanning TV, BVOD, online video, cinema, social, OOH and audio, the campaign features comedian Ronny Chieng getting out of sticky situations in a series of spots. Chieng’s character is seen using his foresight to book ahead with Uber Reserve before things go pear-shaped in a string of scenarios, including sugar-laden kids turning feral at a birthday party, a highly competitive board game with friends and helping a parent deal with new tech.