For the fifth consecutive year, Uber Eats is making its mark on the Super Bowl, this time with a humorous twist on the history of football. In the ‘Century of Cravings’ spot via Special, Academy Award-winning actor Matthew McConaughey takes fans on a time-traveling journey, reimagining the origins of the sport through an unexpected lens: the theory that football was invented to sell food. The spot follows McConaughey as he puts a culinary spin on key moments in football history. From the naming of the pigskin in 1876 to Buffalo (wings) earning a team, and even Peyton Manning’s famous “Omaha” calls (linked, of course, to steaks), every aspect of the game is humorously tied back to food. The commercial culminates in a nod to this year’s Big Game, played in Caesar’s Superdome—a stadium McConaughey suggests was clearly named after a salad.
