Mike Myers and Dana Carvey, the stars who created and brought to life local-access legends Wayne Campbell and Garth Algar on the classic 'Saturday Night Live', 'Wayne's World' skits … read moreand on the big screen, have reunited to ask viewers to ‘Eat Local’ on behalf of Uber Eats via Special Group U.S. / Australia.
Joining them in Wayne's basement rec room is chart-topping rapper Cardi B, who flexes her flair for comedy in the 60-second Super Bowl spot, which will air in the third quarter.
The spot, 'Eat Local', by independent creative company Special Group U.S. and Australia, opens with the memorable, guitar riff intro: "Wayne's World, party time, excellent." The spot leverages Wayne and Garth's jovial personalities to give the advertising industry some good-natured ribbing. The pair wants viewers to support their local restaurants but claim they'd never manipulate audiences to do so. Of course, the rest of the spot is a mash-up of some of the industry's classic persuasive tactics. There's subliminal messaging, a cutaway of Garth, with flowing, blonde curls attempting a sex-sells approach and Wayne bouncing a lookalike baby in an 'Eat Local' t-shirt on his knee.
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