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Top 6: February 10th 2021
To launch Huggies’ new platform and establish the brand’s point of view, Huggies is proud to debut its global anthem film ‘Welcome to the World, Baby’ via Droga5, New York. The two-
… read more minute film sets out to demonstrate what it’s like for babies being brand new to life and all its marvels, big and small. Bringing to life the idea that Huggies is a helpful co-pilot and supportive ally helping babies – and, by association, their parents – navigate their unfamiliar new world securely. The voice of the brand speaks directly to babies throughout the film, acting as an off-camera sidekick that’s equally reassuring and humorous, in its helpful observations on how baby’s world works. Truth is, the film reveals that babies kinda have it made. And to match the distinct voice with an equally distinct visual language, the film adopts two key camera angles – close-ups looking directly at the baby, and short focus angles from the baby’s point of view on the world. Everything about the film signals Huggies’ refreshing take on the diaper and wipes category, and it’s uniquely supportive role in easing baby and parents through the unknowns of babyhood.
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Content Writer: Gus Sainwood
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