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Top 6: February 10th 2021
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General Motors: No Way, NorwayTop 6: February 10th 2021
General Motors released its big game ad, starring Will Ferrell, who discovers Norway far outpaces the United States in electric vehicle adoption. In the commercial, "No Way, Norway," Kenan Thompson and Awkwafina join Ferrell on his action-packed journey to give Norwegians a piece of his mind. A 60-second version of the ad will air during the first quarter. "No Way, Norway" is an extension of GM's "Everybody In" campaign, which launched in January 2021 to excite a new generation of vehicle buyers and accelerate EV adoption while showcasing the company's Ultium battery platform. The spot features upcoming Ultium-powered electric vehicles, including the Cadillac LYRIQ luxury SUV and the GMC HUMMER EV supertruck. Agency: McCann Detroit/McCann Worldgroup
Grant Theron – GM Global Business Lead & Chief Executive Officer Commonwealth RelatedAlso best this week |
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