Tourism New Zealand's latest campaign, created and produced by new creative shop, Yarn, sees Kiwi comedian, Tom Sainsbury, take the lead as “Social Observation Squad Leader” … read morepatrolling mountain peaks and lavender fields as he attempts to clamp down on anyone travelling under the social influence. This campaign aims to encourage Kiwis to see domestic travel with fresh eyes, seeking out experiences that are less about ticking off the classic 'gram shots' and more about discovering something new.
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