TV ad: Tourism New Zealand: Travelling Under the Social Influence

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Top 6: February 10th 2021

Tourism New Zealand's latest campaign, created and produced by new creative shop, Yarn, sees Kiwi comedian, Tom Sainsbury, take the lead as “Social Observation Squad Leader” patrolling mountain peaks and lavender fields as he attempts to clamp down on anyone travelling under the social influence. This campaign aims to encourage Kiwis to see domestic travel with fresh eyes, seeking out experiences that are less about ticking off the classic 'gram shots' and more about discovering something new.

Category Travel, transport & tourism
Client Tourism New Zealand
Agency Yarn
Production Yarn
Country New Zealand
Uploaded 2 February, 2021

Credits

Director
James Anderson
Creative Director
Rich Robson
Creative Director
Matt Sellars
Producer
Siobhain Hooper
Art Director
Rich Robson
Copywriter
Matt Sellars
Executive Producer
Heath Davy
DoP
Cameron Betts

Other credits

Managing Partner: Heath Davy

Creative Partners: Rich Robson & Matt Sellars

Designer: Sam Stradwick

Account Coordinator: Georgia Dance

Editor: Sarah Grohnert

Camera Assist: Raj Patel

Sound Operator: Tim Brott

Colourist: Mikee Carpinter @ Commotion

Sound: Amy Barber @ Bespoke Post

Tourism New Zealand

General Manager Domestic: Bjoern Spreitzer

GM PR & Major Events: Lauren Vosper

Domestic PR Manager: Ellen Drower

Social Media Manager: Joan Zhang

Social Media Specialist: Zoe Parlevliet

Tourism New Zealand: Travelling Under the Social Influence

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Tourism New Zealand: Travelling Under the Social Influence

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