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Top 6: February 3rd 2021
Saatchi & Saatchi New York and Woven Collaborate have released this Super Bowl LV spot for Tide because sure, that Jason Alexander Hoodie looks clean, but believe it or not,
… read morethere’s a whole world of hurt and dirt behind those eyes. New Tide Hygienic Clean Heavy Duty 10X Power PODS®️ removes both visible and invisible dirt from your garments, giving you a deep clean you can trust.
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Credits
Other credits
Chief Executive Officer – Andrea Diquez
Chief Operation Officer – Sarah Beaumont
Head of Production, Fabric Care – Dani Stoller
Account Director – Jen Brotman
Account Supervisor – Guillermo Betancourt
Account Executive – TJ Daigler
Assistant Account Executive – Sosun Wahab
Planning Director – Nayantara Mukherji
Associate Strategist – Luna Perez
Director Digital Experience – Alan Lin
Senior Business Affairs Manager – Lisa Rimmer
Client: Procter & Gamble, Tide
Vice President, North America Fabric Care – Aga Orlik
Brand Vice President for NA Laundry, Tide – Amy Krehbiel
Brand Director – Alex Perez
Senior Brand Manager – Buki Samuel
BBIC – Kimberly Doebereiner
Manager, Advertising Production – Paul Chick
Communications Manager – Henry Molski
Media Director – Tracy Suer
Associate Director of Media – Patrick McGuinness
Associate Director of Media – Justin Bracco
Research Specialist, Consumer Insights & Product Research – Brandon Dunphy
Director & Assistant General Counsel – Robert White
PR: Marina Maher Communications + Ketchum / Woven Collaborate
Group SVP, Consumer Practice and Agency Marketing – Laura Brinker
SVP Brand Business – Samantha Halpern
VP, Brand Management – Melissa Chua
Senior Account Supervisor, Brand Management – Noomi Grootens
Group SVP, Director, Talent and Partnerships – Marissa Festante
VP, Earned Media – Patricia Jones
Senior Account Supervisor, Earned Media – Tom LaBelle
Account Supervisor, Influencer Marketing – Clare Redway
Account Supervisor, Project Management – Alyssa Bowie
Celebrity Talent and Music Licensing Acquisition: Platinum Rye Entertainment/The Marketing Arm
VP, Talent – Lori Heckman Golden
Manager, Talent – Casey Grochocinski
Sr. Director, Music – Amanda Levine
Partner / Managing Director – Shawn Lacy
Head of Production – Sean Moody
Production Designer – Joe Cooney
Editorial Company: Arcade Edit
Editor – Geoff Hounsell
Assistant Editor – Max Hoffman
Executive Producer – Sila Soyer
Producer – Fanny Cruz
VFX: The Mill
Executive Producer – Anastasia Von Rahl
Producer – Valentina Cokonis
Production Coordinator – Mike Cimino
Executive Creative Director – Chris Knight
Creative Director – Becky Porter
3D Lead Artist – Graeme Turnbull
Shoot Supervisor – Siro Valente
Production Support – Utkarsha Santosh Shinde
2D Artists – Shauna Prescott, Kai Chun Tsai, Bob Homami Katerina Arroyo, Stephen Paragone, Krystal Chinn, Chris DeCristo, Rakesh Venugopalan, Nithin Babu, Mangesh Borkar, Satya Narina, Nikhil K M,
Pushpendra Singh Bhadauriya, Naga Praveen Kumar, Sathya Sagar Kolli, Mahesh Ravila, Prajeesh E, Mohit Garg, Basabendu Sarkar
3D Artists – Alice Panek, Jae Jun Yi, Matthew Choy, Jason Kim, Daniel Soo, Lalida Karnjanasirirat, Freddy Para, Greg Gutkin, Michael Kash, Rijo R, Sendil Kumar J
Art Department – Kevin Diaz, Valerie Chernysh
Mix: Heard City
Partner/Audio Engineer – Philip Loeb