Returning to the Super Bowl stage for the third year, Uber has launched its latest campaign 'One Hit For Uber One' via Special US + Australia. Uber launched its membership program in … read moreNovember 2021 and has seen the strong value and significant savings that it offers to members. In addition to discounts on Uber rides, Uber Eats food delivery, and grocery orders, members receive special perks, exclusive invites and unique offers. In fact, membership pays for itself after just two orders on Uber Eats making Uber One a must-have membership. And while millions of people across the world reap the benefits of Uber One each day, Uber realized that it still had some work to do to get the word out about its membership program. So, Uber tapped into the ultimate memory hack and the one thing that really sticks in everyone’s minds: music. If Uber could come up with one hit song for Uber One, it would all click. Uber knew exactly who could help — someone who knows the industry inside and out. A titan of the music world. An absolute mogul. Enter: Sean “Diddy” Combs. As one of the most notable music producers who has unrivaled success as a hitmaker, Diddy was Uber’s guy. From there, Uber assembled a choir of musical darlings responsible for some of the catchiest songs to ever exist and the ones you can’t get out of your head. From iconic lyrics to captivating beats, one hit was bound to be made by Montell Jordan, Kelis, Donna Lewis, Ylvis and Haddaway.
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