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Top 6: February 15th 2023
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Workday: Rock StarTop 6: February 15th 2023
A group of Rock 'n' roll icons are admonishing Workday, Inc. and the corporate world at large for co-opting the phrase "rock star," noting it should be used sparingly, and only for those who have rightfully earned it through years of decadent, defiant - and at times wild - behaviour. The campaign, titled 'Rock Star,' highlights a singularly bold offender: Workday, the technology company defining the future of work through the products it provides.
Agency: Ogilvy, North America Workday is famous for creating ‘rock stars’ in the workplace, including more than half of the Fortune 500 companies, and a customer community of more than 60 million workers around the world. Workday has brazenly celebrated its finance and HR rock star customers via national press advertisements, social media campaigns, and digital out-of-home advertisements. Following this outrageous display, Rock 'n' roll icons felt their melodic voices could no longer remain silent. Punk rock icon Billy Idol said members of the Rock 'n' roll community were disheartened by the flagrant proliferation of the term "rock star" in emails, pings, and meetings.
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