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Since the iconic ANZ Falcon campaign was first launched to the Australian market in 2006, fraud has evolved. And so too has ANZ Falcon technology – it now learns from ANZ customers to provide personalised fraud protection 24/7.
This is the focus of the new campaign, ‘DoppelFalcons’, which brings to life ANZ Falcon through lookalike falcons that help spot the difference between the customer and fraud.
The campaign features customers as they interact with a range of banking products. All the while, their DoppelFalcons are keeping watch 24/7, collectively monitoring millions of transactions every day.
Credits
Other credits
Team Lead & Director of Operations: Felicity Touzeau
Team Lead & Director of Business Management: Ollie May
Managing Director/Co-owner: Michael Ritchie
Executive Producer/Producer: Pip Smart
DOP: Simon Duggan
Production Designer: Steven Jones-Evans
Casting: Peta Einberg Casting
Editing: ARC EDIT
Editor: Elise Butt
Executive Producer: Winnie O’Neil
Editor’s Assistant: Carly Anne Kenneally
Visual Effects: Alt.VFX
VFX Supervisor: Jay Hawkins
VFX Producer: Celeste Fairlie
Grade: Trish Cahill
Music & Sound: Rumble Studios
Executive Producer: Michael Gie
Composer: Jeremy Richmond
Sound Designer: Tone Aston
Sound Producer: Irene Kakopieros
Media Agency: PHD Australia
Managing Director – Simon Lawson
Head of Strategy -David Bielenberg
Group Business Director – Jordan Smith
Group Planning Director: Rawanne Auda
Planning Manager -Kate Phillips
Investment Director: Kaitlin Despott
Investment Manager – Emir Omanovic
Digital Director – Callum Henderson
Digital Manager – Sam Cook
Digital Executive – Millie Coad
Account Coordinator – Christopher Simic
Activation Account Director – Rahil Shah
Head of Resolution Melbourne – James Hanley
Experience Manager – Christen Fernandes
PR Agency: ThrivePR
Executive Director – Snezna Kerekovic
Group Account Director – Nathan McGregor
Account Manager – Madeleine Rawson
Account Executive – Max Meaden
Social Media + Influencer Account Director – Bianca Wilmott
Digital Content Producer – Bethany Fuller
Senior Media Adviser – Brad Howarth
Client: ANZ
General Manager of Brand Strategy & Marketing: Sian Chadwick
Head of Marketing, Brand & Advertising: Patrick Barbaro
Head of Marketing, ANZ Plus & Deposits: Luana Hughes
Head of Marketing, Credit Cards & Personal Loans: Alex Djambov
Go-To-Market Lead – ANZ Plus, Deposits, Brand and Sponsorship: Hayley Smith
Brand Strategy Lead: Tuulia Lampi
Production Lead: Sally Humphris
Campaign Manager (Brand): Sarah Murphy
Campaign Manager (Credit Cards): Isaac McCallum
Campaign Manager (ANZ Plus): Lisa D’Souza
Campaign Manager (Communications): Amy De Petro
Campaign Manager (PR): Maggie Joyce
Brand Strategy Manager: Daniel Bese
Social Media Associate: Stacy Oularis
Digital Campaign Initiative Lead: Krista Pech
Marketing Journey Expert – Marcia Gomes
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