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ANZ: DoppelFälcons

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Since the iconic ANZ Falcon campaign was first launched to the Australian market in 2006, fraud has evolved. And so too has ANZ Falcon technology – it now learns from ANZ customers to provide personalised fraud protection 24/7.
This is the focus of the new campaign, ‘DoppelFalcons’, which brings to life ANZ Falcon through lookalike falcons that help spot the difference between the customer and fraud.
The campaign features customers as they interact with a range of banking products. All the while, their DoppelFalcons are keeping watch 24/7, collectively monitoring millions of transactions every day.
Credits Other credits

Team Lead & Director of Operations: Felicity Touzeau

Team Lead & Director of Business Management: Ollie May



Managing Director/Co-owner: Michael Ritchie

Executive Producer/Producer: Pip Smart

DOP: Simon Duggan

Production Designer: Steven Jones-Evans

Casting: Peta Einberg Casting



Editing: ARC EDIT

Editor: Elise Butt

Executive Producer: Winnie O’Neil

Editor’s Assistant: Carly Anne Kenneally

Visual Effects: Alt.VFX

VFX Supervisor: Jay Hawkins

VFX Producer: Celeste Fairlie

Grade: Trish Cahill



Music & Sound: Rumble Studios

Executive Producer: Michael Gie

Composer: Jeremy Richmond

Sound Designer: Tone Aston

Sound Producer: Irene Kakopieros



Media Agency: PHD Australia

Managing Director – Simon Lawson

Head of Strategy -David Bielenberg

Group Business Director – Jordan Smith

Group Planning Director: Rawanne Auda

Planning Manager -Kate Phillips

Investment Director: Kaitlin Despott

Investment Manager – Emir Omanovic

Digital Director – Callum Henderson

Digital Manager – Sam Cook

Digital Executive – Millie Coad

Account Coordinator – Christopher Simic

Activation Account Director – Rahil Shah

Head of Resolution Melbourne – James Hanley

Experience Manager – Christen Fernandes



PR Agency: ThrivePR

Executive Director – Snezna Kerekovic

Group Account Director – Nathan McGregor

Account Manager – Madeleine Rawson

Account Executive – Max Meaden

Social Media + Influencer Account Director – Bianca Wilmott

Digital Content Producer – Bethany Fuller

Senior Media Adviser – Brad Howarth



Client: ANZ

General Manager of Brand Strategy & Marketing: Sian Chadwick

Head of Marketing, Brand & Advertising: Patrick Barbaro

Head of Marketing, ANZ Plus & Deposits: Luana Hughes

Head of Marketing, Credit Cards & Personal Loans: Alex Djambov

Go-To-Market Lead – ANZ Plus, Deposits, Brand and Sponsorship: Hayley Smith

Brand Strategy Lead: Tuulia Lampi

Production Lead: Sally Humphris

Campaign Manager (Brand): Sarah Murphy

Campaign Manager (Credit Cards): Isaac McCallum

Campaign Manager (ANZ Plus): Lisa D’Souza

Campaign Manager (Communications): Amy De Petro

Campaign Manager (PR): Maggie Joyce

Brand Strategy Manager: Daniel Bese

Social Media Associate: Stacy Oularis

Digital Campaign Initiative Lead: Krista Pech

Marketing Journey Expert – Marcia Gomes

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