Four'N Twenty: Legendary Angus

Four’N Twenty stages a Scottish invasion. Clemenger BBDO, Melbourne has launched a campaign for Four’N Twenty’s new Legendary Angus Beef Pies.

Created by Julian Schreiber and Tom Martin, they unearthed a little-known fact that in the past, Scots have actually never been very welcome on Australian building sites. It's not personal of course, but merely the inevitable result of their uniform of choice – the Scottish kilt.

The launch TVC takes us through a building site populated with both hardworking Aussies and Scottish builders. And its here that we have the opportunity to witness the many pitfalls of the Scots wearing their traditional dress. A bend over here, a bit of jackhammering there and suddenly the Australian builders are copping more than an eyeful of a man'’s "meat and two veg". A sight that could potentially scar these men for life.

Ant Keogh, executive creative director of Clemenger BBDO Melbourne, says the campaign builds on Four'N Twenty's sense of humour. "Four'N Twenty understand their consumers and know that taking life too seriously is not the way to sell meat pies," he said.