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Red Rock Deli revealed as collaborator behind new Pnau single via Special
Red Rock Deli have revealed their most ambitious flavour experiment yet: a song created with nothing but their signature ingredients.
The newest single from Pnau, the multi-platinum, ARIA-awarded act, has been created in collaboration with Red Rock Deli to mark a significant moment where the worlds of food and music collide in the brand’s new Awaken Your Senses campaign.
Inspired by the trend of sampling unusual sounds, from squeaky doors to pedestrian crossings, Pnau and Red Rock Deli have taken this to new heights, composing an entire track with remixed samples like a chilli ‘clap’, lime ‘synth’, sour cream ‘tambourine’ and chip crunch ‘hi-hats’. The process was captured in collaboration with Revolver / Glue Society, Rumble, and Level Two Music. The campaign will be live from March across Meta, Tiktok, YouTube, OOH and Spotify.
Credits
Other credits
CLIENT: Red Rock Deli
CHIEF MARKETING OFFICER, SNACKS AND BEVERAGES, ANZ: Vandita Pandey
MARKETING DIRECTOR SNACKS, ANZ: Tracy Hardwick
MARKETING MANAGER: Tom Floyd
SENIOR BRAND MANAGER: Anita Cheng
BRAND MANAGER: Liam Crothers
CREATIVE AGENCY: Special
FOUNDING PARTNER / CEO : Lindsey Evans
TEAM LEAD: Michelle Braslin
BUSINESS DIRECTOR: Molly Dyer
CSO: Dave Hartmann
HEAD OF FILM & CONTENT PRODUCTION: Sevda Cemo
SENIOR PRODUCER: Kat Stephens
HEAD OF STILLS: Nick Lilley
PRINT PRODUCER: Danielle Senecky
DESIGNER: Sabine Schwarz
FINISHED ART: Jen Bailey
PR AGENCY: Special PR
MANAGING DIRECTOR: Alex Bryant
ACCOUNT DIRECTOR: Sarah Halpin
PUBLICIST: Allex Conley
VFX (OOH): Flux Animation Studios, New Zealand
EXECUTIVE PRODUCER: Joshua Forsman
FILM PRODUCTION: Revolver
DIRECTING COLLECTIVE: The Glue Society
MANAGING DIRECTOR / CO-OWNER: Michael Ritchie
EXECUTIVE PRODUCER/Partner: Pip Smart
EXECUTIVE PRODUCER: Jasmin Hellier
PRODUCER: Caroline Kruck
CINEMATOGRAPHER: Aaron McLisky
PRODUCTION DESIGNER: Damien Drew
POST PRODUCTION: The Glue Society Studios
EDITOR: Luke Crethar
COLOURIST: Scott Stirling
ARTIST: PNAU
MUSIC TRACK TITLE: All Your Energy
PUBLISHER: Universal Music Publishing Group, 120 Publishing, Wizard of OG
MASTER RIGHTS HOLDER: TMRW Music
MUSIC SUPERVISION: Level Two
MUSIC SUPERVISOR: Marcus Brooke-Smith
SOUND: Rumble Studios
SOUND PRODUCTION: Jeremy Richmond
SOUND ENGINEER: Daniel Williams
SOUND DP: Michael Gie
SOUND PRODUCER: Irene Kakopieros
MEDIA: PHD
Group Business Director: Jen Jones
Digital Director: Paula Rebello
Strategy Director: Zachary Kelly
Group Investment Director: Christine Chen
Senior Investment Manager: Mikeah Iriving
Digital Manager: Grace Parsons
Account Coordinator: Violet Zhang
Entertainment Partnerships Account Director (DRUM): Avril O’Neill
Entertainment Partnerships Account Exec (DRUM): Nicholas Warrand
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