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Perfect Italiano: No Celebrity Chef Required
Clemenger BBDO Melbourne has created a new campaign for Fonterra's Perfect Italiano, featuring the famously ornery chef, Gordon Ramsay.
Launching today, the campaign features a busy mum cooking exquisite Italian dishes. Gordon Ramsay offers to help and she puts him to work – but not in the way he is expecting. Clemenger BBDO Melbourne Executive Creative Director, Ant Keogh, says working with Ramsay was a surprise: "I'm hesitant to ruin his image as a tough guy, but Gordon was a great sport throughout the whole production," he said. Perfect Italiano Category Marketing Manager - Cheese & Spreads, Tony Tyree, concurs: "Working with Gordon was fantastic – as easy as using Perfect Italiano. The concept of 'No celebrity chef required' really brings to life what Perfect Italiano is all about – helping to add simple Italian flair to everyday meals with great tasting fit-for-purpose cheese." The campaign, featuring a 30 sec and 3 x 15 sec TVC ads, highlights how simple cooking real Italian food can be using Perfect Italiano. Clemenger BBDO Melbourne also created the new tagline, 'Perfect Italiano. No celebrity chef required'.
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