Coopers is ushering in a celebration of ‘locality’, with the launch of a new multi-touchpoint campaign from independent creative, design and PR agency Special Australia. Coopers, the … read morelast locally owned and operated big-beer brand in the country, announced the findings to celebrate ‘Local, Everywhere’, a campaign set to mark the brand’s place as the local beer of Australia. Because although Coopers may be born in Adelaide, it’s raised by locals all over Australia, making Coopers truly Local Everywhere. Throughout a storied 162 year history, Coopers has always remained loyal to their original beer making ways and loyal to the local towns of Australia, from Geelong to Glebe, Cottesloe to Cairns and every town between. That’s why you will find Coopers on tap, in the fridge, and in the hands of drinkers in every corner of the country. And it’s locals everywhere that will be front and centre for the campaign launch as Coopers recognises those who’ve helped propel the brand from an Adelaide favourite, to the nation’s local beer. And nothing says 'local' in Australia like a 'Big Thing'. Coopers decided to play on this Australian tradition by gifting over 1200 towns and cities across the nation with their very own 'Big Ale'—the next big thing, in big things: showing that Coopers is truly 'local everywhere', and to celebrate Coopers is running a selection of bar shouts across the country, showing that Coopers is truly 'local everywhere'.
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