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Top 6: November 29th 2023
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Kraft Peanut Butter: Looking For Empty Jar

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Top 6: November 29th 2023
There are some things you just never want to be without, and as an iconic household staple for nearly 20MM Canadians, there’s an all-too-common woe of running out of your favourite spread - Kraft Peanut Butter. But now, to the more than half of Canadians who feel sad when they run out of their beloved spread, Kraft Peanut Butter is saying 'never again.' This Wednesday, November 22nd, Kraft Peanut Butter is launching an AI-supported platform that is designed to make those final scrapings of peanut butter at the bottom of the jar, scannable. The platform will allow Canadians to use their mobile device to scan the pattern at the bottom of nearly empty jars to receive a free jar of Kraft Peanut Butter, same day, through Skip Express Lane - a first-of-its-kind delivery service from SkipTheDishes. Canadians can visit here and simply open the camera on their mobile device to scan the pattern at the bottom of any peanut butter jar to receive a QR code and complete their transaction.
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Client Head of Marketing Stephanie Goyette

Media Carat

Media The Kitchen North America

PR Middle Child

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