UNICEF Malaysia: #AShotAtLife

Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has launched a special campaign together with UNICEF Malaysia to commemorate World Children’s Day on 20 November 2023. Voices of Children was launched with an event at the Parliament of Malaysia, with a special proclamation by the Speaker, speeches by children, and a unique exhibition on children’s rights as captured by the Picture My Rights photo competition which ran from July 2023. Concurrently on World Children’s Day, 21 digital billboards were activated over a three-day period, to feature the competition’s winning entries and finalists across selected digital billboards across the Klang Valley, sponsored by IPG Mediabrands, Laguna Media & iCandy Ads. The Picture My Rights competition invited young people to express their views about children’s rights and issues that matter to them through the medium of a photo. Over 300 photos were received from children and young people across Malaysia, with photos of the finalists open to view on the #AShotAtLife virtual exhibition gallery.