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Top 6: November 29th 2023
Interactive
2Degrees: Data Piñata Armada
Top 6: November 29th 2023
How do you turn something as simple as a mobile data giveaway into an experience that keeps people coming back every day over summer? Naturally, you put the data in an armada of AR piñatas, then encourage the country to find them and whack them for free data. Both 2degrees customers and non-customers could go to datapinata.nz, where they could hunt and collect different type piñatas depending on things like location, weather, and time of day. But only one pinata per person could be found a day, meaning if you wanted to collect them all, you’d have to keep coming back.
Character Design: Eva Cremers (original) Blair Walker & Arkadi Kravtchouk (adapts) Also best this week |
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