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Web Film
Toyota: Waiting for Tokyo
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On Wednesday 3rd June, 'Waiting for Tokyo', The&Partnership's new spot for Worldwide Olympic and Paralympic Partner Toyota, will launch across social channels. With the first signs that the Covid-19 lockdown may end in the coming months we see how four elite British Olympic and Paralympic athletes handle the interruption to their dreams. Four time Olympic Gold-winning cyclist, Laura Kenny, along with Jonnie Peacock, winner of 100 metre Golds at the 2012 and 2016 Paralympic Games, Alice Tai, winner of seven golds at the World Para Swimming Championships in 2019 and British champion climber, Shauna Coxsey, all appear in their homes and are determined to stay positive as they bide their time in lockdown. As a response to the postponement of the 2020 Olympic and Paralympic Games previously scheduled to take place in Tokyo this summer, these housebound heroes show how they’re coping with lockdown boredom; learning new skills, adapting their training and rediscovering the importance of those around them. The ‘Waiting for Tokyo’ campaign evokes Toyota’s kaizen principle of continuous improvement and sets the tone as the company emerges from the Covid-19 restrictions.
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