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Toyota: Lead The Charge
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Toyota has been leading the charge in Hybrid technology for 23 years, and is now on its 4th Generation Hybrid powertrain. Toyota Hybrids - which seamlessly combine an electric motor with a petrol engine - are capable of driving in zero emissions mode for over 50% of the time. With 15 million Toyota Hybrid drivers across the world, the Toyota brand is probably responsible for more electric kilometres being driven than any other brand, every day. To celebrate this impressive feat, and the widespread adoption of Hybrid technology, Toyota and The&Partnership launched an integrated multi-channel, multi-market campaign across Europe to show that Toyota is the undisputed leader in automotive electrification, thanks to its next generation Toyota Hybrid technology that offers the best in performance and reliability, across the widest range of models.
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