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Symetra: Megan Gardening
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Symetra, a national provider of employee benefits, annuities and life insurance, is set to launch a new creative campaign in partnership with Women’s Soccer World Cup winner Megan Rapinoe and triple WNBA championship winner Sue Bird. Developed by the brand’s creative agency of record, Copacino Fujikado, the campaign follows the power couple as they tackle their disrupted lives at home. The spots will start running this Sunday, June 21st, in the pre-show for and during the Remote 2020 ESPY Awards Show, hosted by Rapinoe, Bird, and Seattle Seahawks quarterback Russell Wilson. “Sue and Megan at Home” acknowledges how everyone has adjusted course over the past three months — even professional athletes. Rapinoe and Bird “work remotely” by practicing soccer and basketball drills in their apartment, while also cooking, baking, and rearranging furniture in their newfound spare time. The dynamic duo dives into how their plans for 2020 shifted, while also considering their future with help from Symetra. Set to launch during Pride Month, the advertising builds on Symetra’s diversity values and long-term commitment to the LGBTQ+ community. The company recently pledged $250,000 to the GSBA Scholarship Fund, one of the oldest LGBTQ+ scholarship programs in the country. The Symetra Empowers scholarship grants provide workforce scholarships to LGBTQ+ students who have overcome adversity.
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