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Symetra, a national provider of employee benefits, annuities and life insurance, is set to launch a new creative campaign in partnership with Women’s Soccer World Cup winner Megan … read moreRapinoe and triple WNBA championship winner Sue Bird. Developed by the brand’s creative agency of record, Copacino Fujikado, the campaign follows the power couple as they tackle their disrupted lives at home. The spots will start running this Sunday, June 21st, in the pre-show for and during the Remote 2020 ESPY Awards Show, hosted by Rapinoe, Bird, and Seattle Seahawks quarterback Russell Wilson. “Sue and Megan at Home” acknowledges how everyone has adjusted course over the past three months — even professional athletes. Rapinoe and Bird “work remotely” by practicing soccer and basketball drills in their apartment, while also cooking, baking, and rearranging furniture in their newfound spare time. The dynamic duo dives into how their plans for 2020 shifted, while also considering their future with help from Symetra. Set to launch during Pride Month, the advertising builds on Symetra’s diversity values and long-term commitment to the LGBTQ+ community. The company recently pledged $250,000 to the GSBA Scholarship Fund, one of the oldest LGBTQ+ scholarship programs in the country. The Symetra Empowers scholarship grants provide workforce scholarships to LGBTQ+ students who have overcome adversity.
read less...Chief Strategy Officer: Tim O’Mara
Sr. Strategist: Richa Ruchita
Media Supervisor: Gina Neace
Sr. Social Strategist: Mikel Hanson
Social Strategist: Rachel Danto
Account Executive: Joey Gale
Sr. Account Director: John Line
Post Production: Arcade Edit NY
Editor: Ali Mao
Assistant: Laurel Metzler
Flame Artist: Tristian Wake
Flame Assistant: Mark Popham
EP/Partner: Sila Soyer
Producer: Fanny Cruz
Color: Company3 NY
Colorist: Jaime O'Bradovich
Producer: Kevin Breheny
Record + Mix: HEARby Sound
President/Creative Director/Engineer: John Buroker
Executive Producer: Nannette Buroker
Business Affairs: Be Grizzlee
Global Business Affairs Director: Christine Claussen
Brand: Symetra
SVP, Marketing, Communications and Public Affairs: Trinity Parker
VP Brand Development and Corporate Marketing: Kathryn Riley
AVP, Creative Director: Korbi Faust
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