WWF New Zealand: Lockdown Lasts a Lifetime, 1

As NZ leaves lockdown, WWF NZ reminds us that for some, lockdown lasts a lifetime. Over the past few months, Kiwis have gained a new insight into what life is like living in captivity - inspiring a new campaign from WWF NZ, Colenso BBDO and Hearts and Science to raise awareness and funds to restore the balance between people and nature which includes putting a stop to the illegal wildlife trade. There are some 5,000 tigers in captivity in the U.S. alone. While only an estimated 3,200 tigers remain in the wild. The popularity of Netflix’s “Tiger King” brought to light some of the devastating truths that surround the illegal tiger trade. If they’re lucky enough to grow past the “cute cub photo opportunity phase”, tigers bred in captivity can spend up to 22 years in a state of lockdown. Numerous studies reveal that a life in captivity leads to severe psychological stress, infertility, and various other health conditions.