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Top 6: June 24th 2020
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McDonald's: Come Back As You Are, 1
Top 6: June 24th 2020
On June 14th, President Emmanuel Macron announced that all the French cafes, restaurants and bars were able to fully reopen. After the 11-week coronavirus lockdown, it's time to celebrate the new season of the French national sport: going out, and enjoy a cup of black coffee, a glass of rose, or a Big Mac. Cause yes, of course French people love ratatouille. But the country is also the second most profitable McDonald's market in the world. Every day, the brand serves up 2 million meals, in more than 1400 restaurants.
Agency: DDB, Paris So, you can imagine how many stories happened there. And how many stories will happen at reopening. The film happens in an empty McDonald’s restaurant, right before its opening to the public. A voice-over starts speaking. His first words: ‘Here, very soon’. Like ‘Here, very soon, all these people will come back here, meet again after 3 months, have fun again, and of course enjoy Big Macs again.’ It ends up with the famous McDonald’s signature ‘Come as you are’, which became a special: ‘Come back as you are’.
Management: Paul Ducré, Julie Garguillo, Coralie Bouillier, Cécile Malvache Also best this week |
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