Leo Burnett Group Thailand creates new language for teenagers that let them enjoy unstoppable deliciousness of chewing gum while they talk, open campaign with 2 films. For Thai … read moreteenagers, chewing gum is not so popular. Therefore, we have to find way to win young generation heart, who seek for fun and new experience in life.
Dentyne gum come with new unique ice-cream flavor, going to make new gum chewing experience "fun chewing language" which will be too delicious to stop chewing.
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