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Travelers Championship: Pass It On
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Leaning into the core of its DNA, Travelers’ latest advertisements speak to the heart of what binds people and strengthens communities, caring for one another. The Travelers Championship arrives as one of the first major live sporting events to take place in the United States since the beginning of the pandemic. To mark the occasion, Travelers and TBWAChiatDay NY teamed up with Lance Acord and Christian Weber of Park Pictures to produce two emotional films. Whether it’s planting gardens and dropping off groceries for neighbours in ‘A Better Tomorrow,’ or sharing a message of inspiration in ‘Pass It On,’ the films highlight the authentic level of care central to Travelers, offering themes of truth and hope that are especially resonant today. And with this year’s Travelers Championship being one of the few live events on television, Americans will be met where they’re tuning in: their living rooms, with films set to debut nationally beginning today, June 25th, on both network and cable television.
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