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Top 6: July 8th 2020
Taproot Dentsu India and the Free Press Journal, India's 92-year-old newspaper collaborated on this new and essential project. They started a print initiative 'Fight Against … read moreCoronavirus' to serve as a creative reminder to help inculcate new habits and a new mindset. 67 print ads were created, with topics ranging from precautions, respect for Corona warriors, tips for staying fit during lockdown, working from home and also topical issues like liquor-store queues, fake news, Nisarga, precautions to be taken during Eid and so on. The campaign also sensitively addressed the migrant worker crisis and issues like employment and senior citizen care. The first, full, front-page ad featured on 4th April 2020 followed by a dozen more, consecutive, full-page ads each day. It’s a record longest running print campaign with 58 different ads which ran back to back from 4th April – 31st May (End of 4th lockdown). The campaign continues to date on alternate days or whenever the need for a topical creative arises. Many of these minimal creative ads have been translated into beautiful 10-second animation videos that have featured on Free Press Journal’s social media pages.
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